Licensing

Facilitating and Enabling bidirectional licensing between Korea and the world
Conducted in languages and business practices of the target audience

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Successful licensing involves more than an attractive opportunity and willing partners. Just like any other complex human relationship, a rewarding licensing relationship requires sensitivity toward the other party's needs and the ability to read between the lines.

Perspective is paramount in any licensing negotiation and also in continuing successful alliance management, long after the deal consummation.

In many licensing discussions between international parties, this perspective is significantly challenged due to limited language proficiency and a lack of cultural understanding. It is difficult to understand the subtle notions that the other party is trying to convey and articulate concerns in a sufficiently clear and diplomatic fashion.

Therefore, having a conduit with the ability to bridge both communication and cultural gaps is an invaluable asset in facilitating negotiation.

For Licensors

• Market analysis
• Partnering strategies
• Licensing models
• Collateral development
  • "Elevator" speeches, teasers and 1-pagers
  • Non-confidential package
  • Confidential due diligence package
• Contacts and connection to potential licensees
• Representation of licensor
  • At Partnering Forums
  • At Deal Tables
• Negotiation

For Licensees

• Identification of candidates and licensors
• Contacts and connection to potential licensors
• Representation of the licensees
  • At Partnering Forums
  • At the Deal Table
• Deal valuation
• Negotiation